KeyActivities

  • Annual conference: Members present their research work here.
  • Study groups: Study group meetings are held regularly to discuss more specific matters. We have the following 4 study groups:
    • Web marketing study group
    • Database marketing study group
    • Financial marketing study group
    • Consumer behaviour study group
  • Publication of Journals and news-letters (in Japanese): We issue newsletters on our activities and journals consisting of selected papers.
  • Seminars and Symposia: About 3 times a year, we hold seminars under the title DM Forum, in order to exchange and expand the knowledge on direct marketing among the members. Also, symposia on the newest issue will be duly held.
  • Committee activities: We have the following 4 committees:
    • Annual Conference Working Committee
    • Journal Editing Committee
    • Award Assessment Committee
    • Study Group Guiding Committee